Play with mixing colors, but keep one color neutral :

If you have gray shoes, you can have fun with a colorful bag. This look is more for work because of the stiffer, dressier bag. The slouchy bag in front with the gladiator sandals are better for a casual look because they are both less formal.

An outfit made up of solid colors will get a lift from a purse with some color or texture This simple outfit is perked up with these purple flats and a snakeskin clutchDon’t do a stiff purse with a casual outfit:

If you like to wear casual or soft flowing clothes your handbag should match the look. This purse is too boxy and stiff for this sporty outfit

This softer,relaxed hobo style purse is much better with this outfit

Even a formal purse can work with casual shoes.

This formal channel style bag works with these flats, since the flats are shiny and have a dressy look to them

Coordinate your hardware:

It will be easier to make choices and you will feel more pulled together if you keep your shoes, jewelry and handbag hardware all the same finish. (e.g. silver jewelry, silver, buckles on shoes, silver zipper on purse)